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Introduction to Search Engine Advertising

Duration: 1m 48s

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1. Welcome & Course Introduction
2m

2. Understanding Website Analytics – Core Metrics (Part 1)
9m 48s

3. Deep Dive into Website Analytics – Core Metrics (Part 2)
6m 17s

4. Tracking User Actions & On-Site Events
5m 38s

5. Tracking Website Conversions & Goals
6m 57s

6. Analyzing User Behavior & Journey Mapping
5m 42s

7. Identifying & Tracking Business Visitors
4m 56s

8. Spotting Trends & Monitoring Brand Presence
5m 42s

1. Introduction to CRM
1m 35s

2. Unlocking the Potential of Modern CRM Tools
5m 39s

3. Setting Up Your CRM for Success
7m 10s

1. Introduction to Email Marketing
1m 15s

2. How Email Marketing Works & Delivers Results
3m 54s

3. Setting Up Your Email Marketing Platform
9m 57s

4. Creating & Managing Effective Email Campaigns
7m 28s

1. Introduction to Digital Marketing Automation
1m 9s

2. Building Your Own Automation Workflows
6m 9s

3. Email Marketing Automation in Action
6m 30s

4. Website-Based Automation Strategies
6m 31s

5. Automating Deals, Pipelines & Databases
6m 9s

1. Introduction to Search Engine Optimization
1m 18s

2. How Search Engines Work & Key Ranking Factors
2m 26s

3. SEO Keyword Research Fundamentals
7m 34s

4. Monitoring Your Rankings in Google Search
9m 23s

5. Content, Engagement & On-Page SEO Strategies
10m 55s

6. Backlinks & Off-Page SEO Strategies
8m 34s

1. Introduction to Search Engine Advertising
1m 48s

2. Understanding Account Structure & Keyword Match Types
7m 33s

3. Implementing Conversion Tracking & Managing Negative Keywords
5m 43s

4. Designing Campaigns & Selecting Bidding Strategies
10m 23s

5. Creating Ad Groups & Crafting Effective Search Ads
13m 29s

6. Optimizing Search Ads for Maximum Performance
7m 8s

7. Advertising on Bing – Importing Campaigns from Google Ads
4m 52s

1. Introduction to Content Marketing
1m 7s

2. Types of Content & What Makes It Stand Out
5m 57s

3. Essential Copywriting Tips & Techniques
9m 30s

4. Creating Engaging Visual Content
4m 37s

1. Introduction to Social Media Marketing
1m 30s

2. Understanding the Unique Nature of Social Media
7m 1s

3. Building Your Social Media Personality & Post Types
5m 26s

4. Posting Strategies & Scheduling for Maximum Impact
7m 59s

5. Optimizing Social Media Marketing Performance
3m 3s

1. Introduction to Social Media Advertising
1m 7s

2. Running Ads on Facebook & Instagram
15m 38s

3. Advertising Effectively on LinkedIn
6m 19s

4. Creating and Managing Twitter Ads
6m 14s

1. Introduction to Display Advertising
1m 25s

2. Understanding Different Types of Display Ads
5m 29s

3. Implementing Remarketing & Standard Display Ads
7m 45s

4. Comparing Direct Buys and Real-Time Bidding (RTB)
3m 30s

1. Introduction to Video Marketing
1m 18s

2. Creative Video Types for Marketing & Advertising
5m 52s

3. YouTube Marketing & Advertising Techniques
12m 15s

4. Overview of Video Marketing Platforms
2m 16s

1. Introduction to Mobile Marketing
1m 32s

2. Creating Effective Marketing Plans & ASO Techniques
8m 7s

3. Proven Strategies for Successful App Promotion
4m 24s

1. Course Summary & Key Takeaways
2m 34s

2. Certiqo Digital Marketing Essentials Exam
20m